Primary Cost Per Vote
Below is a quick snapshot of what the five candidates in GOP primaries in MS-01 and MS-04 spent on the election and how many votes they ended up with. I then divided the disbursements by the total votes, and came out with the final column on the chart- the price per vote.
For a good comparison, check out Doc’s Political Parlor (an excellent Alabama blog) where they did the same thing for Alabama’s primaries on Tuesday (I’ll admit I stole their idea). Alabama had primaries for both federal and state elections so they obviously had a lot more voters and a ton more contests. Cost per vote in Alabama ranged from a low of $0.56 per vote for Dale Peterson in his unsuccessful Ag Commissioner bid on the GOP side (I imagine he was helped by this ad that received nationwide attention) to a high of $62.86 per vote for Les Philip in a losing effort in the AL-07 GOP primary.