Cost Per Vote In Mississippi
Much has been made about the fact that something that doesn’t usually happen in Mississippi happened twice last week. I, of course, am talking about incumbents going down in defeat. But another unusual scenario played out in the First and Fourth as well- the candidate who spent less (albeit by a small margin) won in both the races. According to the FEC filings as of October 13, both Gene Taylor and Travis Childers had spent more than Steven Palazzo and Alan Nunnelee respectively. This does not include outside spending, but here is the cost per vote from last Tuesday:
Travis Childers spent $1,392,785 and received 85,400 votes for an average cost per vote of $16.31.
Alan Nunnelee spent $1,149,102 and received 116,036 votes for an average cost per vote of $9.90.
Gene Taylor spent $602,645 and received 91,838 votes for an average cost per vote of $6.56.
Steven Palazzo spent $503,478 and received 101,318 votes for an average cost per vote of $4.97.
** In the Second, Bennie Thompson spent $869,219 on his re-election campaign. He received 101,257 votes for an average cost per vote of $8.58. In the Third, Gregg Harper spent $610,622 on his way to picking up the most votes in the state- 128,160. That averages out to $4.76 per vote.
For reference, here is the cost per vote from the Republican primaries in the First and Fourth